{"product_id":"actionable-gamification-beyond-points-badges-and-leaderboards-hardcover","title":"Actionable Gamification: Beyond Points, Badges, and Leaderboards - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eYu-Kai Chou\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eUnlock the Secrets of Gamification \u0026amp; Drive Engagement Like Never Before!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhy do some apps, workplaces, and experiences \u003cem\u003ehook\u003c\/em\u003e people while others fail? In \u003cem\u003eActionable Gamification\u003c\/em\u003e, \u003cstrong\u003eYu-kai Chou\u003c\/strong\u003e, a world-renowned gamification pioneer, reveals how you can design experiences that \u003cstrong\u003emotivate, engage, and drive real results\u003c\/strong\u003e-using the proven \u003cstrong\u003eOctalysis Framework\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eWhat You'll Learn: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e✅ \u003cstrong\u003eThe 8 Core Drives of Motivation\u003c\/strong\u003e - The hidden forces that make people take action (or lose interest).\u003c\/p\u003e\u003cp\u003e✅ \u003cstrong\u003eBlack Hat vs. White Hat Gamification\u003c\/strong\u003e - Why some techniques build long-term loyalty while others create short-term addiction.\u003c\/p\u003e\u003cp\u003e✅ \u003cstrong\u003eReal-World Success Stories\u003c\/strong\u003e - See how companies like Google, Tesla, and Uber use gamification to dominate their industries.\u003c\/p\u003e\u003cp\u003e✅ \u003cstrong\u003eHow to Increase Engagement \u0026amp; Revenue\u003c\/strong\u003e - Practical strategies for product designers, marketers, and workplace leaders.\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eWhy This Book?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e✨ Cited in \u003cstrong\u003e3,400+ Ph.D. theses \u0026amp; academic journals\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e Applied to \u003cstrong\u003e1.5 billion user experiences\u003c\/strong\u003e worldwide\u003c\/p\u003e\u003cp\u003e Trusted by Fortune 500 companies \u0026amp; top innovators\u003c\/p\u003e\u003cp\u003eWhether you're designing a website, motivating employees, or building customer loyalty, \u003cstrong\u003ethis book is your roadmap to success.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003cstrong\u003eReady to Level Up?\u003c\/strong\u003e Get \u003cem\u003eActionable Gamification\u003c\/em\u003e today and start designing for real impact!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEndorsements Blurbs: \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSusie Wee, VP at Google Core Experiences\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Yu-Kai's Octalysis framework is a powerful addition to the tool kit of any creative professional. It provides a designer-friendly structure to connect information and insights with just the right amount of rigor to provoke fresh ideas.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eDavid Webster, Partner \u0026amp; Executive Director at IDEO\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"The Octalysis Framework is invaluable throughout our product launch process, from ideation, mockup, competition analysis to our user interface audit. We believe gamification will be at the forefront of many enterprise and B2C software and Octalysis is leading this movement.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eAnthony Di Iorio, Co-Founder of Ethereum and CEO of Decentral\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Yu-kai shows us that gamification is about customer centric thinking, and certainly much more than adding game pieces to our customer experience designs. His Octalysis framework is a guide by which we can construct our services to resonate naturally with our customers. This way of thinking will lead us to design products and services that engage our customers, and motivate them to interact with us more frequently and over a longer period of time. The end result is greater value for the organization.\" \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePaul Brown, Chief Underwriting Officer of AIG\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Yu-kai's book makes gamification practical. It is chock full of specific examples, suggestions for implementations, and pitfalls to avoid. Actionable Gamification is a gold mine of insights, and those who study and practice what it offers will have a powerful toolkit of incentives for business and personal contexts. Run, don't walk, to get your copy - I highly recommend it.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChuck Pickelhaupt, VP of Corporate Technology Group for Fidelity Investments\u003c\/strong\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 506\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.25 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 20, 2016\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":47764328710392,"sku":"9780692673331","price":66.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5629\/7208\/files\/ROsjlTfFr9780692673331.webp?v=1783099281","url":"https:\/\/barneysbooksellers.com\/products\/actionable-gamification-beyond-points-badges-and-leaderboards-hardcover","provider":"Barney's Book Sellers","version":"1.0","type":"link"}