{"product_id":"managing-customer-value-essentials-of-product-quality-customer-service-and-price-decisions-paperback","title":"Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBill Dodds\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eWilliam B. Dodds\u003c\/b\u003e is Professor of Marketing, Fort Lewis College, Colorado.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 356\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.03 x 8.92 x 6.02 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 25, 2003\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50528754958584,"sku":"9780761826316","price":170.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5629\/7208\/files\/9c36nM5V3A9780761826316.webp?v=1789631466","url":"https:\/\/barneysbooksellers.com\/products\/managing-customer-value-essentials-of-product-quality-customer-service-and-price-decisions-paperback","provider":"Barney's Book Sellers","version":"1.0","type":"link"}