{"product_id":"strategic-public-relations-management-planning-and-managing-effective-communication-campaigns-paperback","title":"Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eErica Weintraub Austin\u003c\/b\u003e (Author), \u003cb\u003eBruce E. Pinkleton\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStrategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. \u003c\/p\u003e\u003cp\u003eNew to the third edition: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew examples on the effective use of digital communication and online research tools;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eUpdated guidance on researching using digital tools and social media;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eNew examples that provide a more accessible pathway to real-world application.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eIn addition to these new features, the book covers: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eCreating a framework for planning;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eUp-to-date research tools and how to develop a research plan;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eGathering useful data for strategic guidance;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eReal-world examples that provide readers with realistic cases and situations;\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eApplying theory to professional practice.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eThe book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eErica Weintraub Austin \u003c\/strong\u003eis the Professor and Director of the Center of Media and Health Promotion at Washington State University.\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBruce E. Pinkleton \u003c\/strong\u003eis Professor and Associate Director of the Murrow Center for Media and Health Promotion Coordinator at Washington State University.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 398\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 9.2 x 7.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 13, 2015\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50144859554040,"sku":"9780415517690","price":196.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5629\/7208\/files\/DlhpFEWYvP9780415517690.webp?v=1786513849","url":"https:\/\/barneysbooksellers.com\/products\/strategic-public-relations-management-planning-and-managing-effective-communication-campaigns-paperback","provider":"Barney's Book Sellers","version":"1.0","type":"link"}