{"product_id":"tarun-gupta-the-man-who-taught-marketing-to-the-indian-pharmaceutical-industry-paperback","title":"Tarun Gupta: The Man who taught Marketing to the Indian Pharmaceutical Industry - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSubba Rao Chaganti\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe Man Who Taught Marketing to the Indian Pharmaceutical Industry\u003c\/p\u003e\u003cp\u003eHow does an entire industry learn to think like a profession?\u003c\/p\u003e\u003cp\u003eBefore pharmaceutical marketing in India became disciplined, data-driven, and system-led, it was energetic but fragmented-driven more by individuals than institutions. One man quietly changed that.\u003c\/p\u003e\u003cp\u003eThe Man Who Taught Marketing to the Indian Pharmaceutical Industry tells the story of Dr. Tarun Gupta (TG), the teacher-practitioner who professionalized pharma marketing not through slogans or scale, but through method, structure, and judgment.\u003c\/p\u003e\u003cp\u003eDrawing on his formative years at Boots, his transformative leadership at Glaxo and Burroughs Wellcome, and his later role as a revered teacher at JBIMS and NMIMS, this book traces how TG introduced ideas that now define modern pharmaceutical marketing: product managers as leaders, disciplined field execution, prescription auditing, continuous training, ethical systems, and clarity of accountability.\u003c\/p\u003e\u003cp\u003eBy the late 1970s, an extraordinary outcome had emerged-more than half of Indian pharmaceutical marketing leadership was being led by professionals trained under the system TG helped build. This was not dominance by design, but influence by diffusion.\u003c\/p\u003e\u003cp\u003eWritten by Subba Rao Chaganti, who worked and learned under TG's tutelage, this book is part biography, part leadership study, and part field manual.\u003c\/p\u003e\u003cp\u003eEssential reading for pharma marketers, business leaders, management students, and educators, this book shows that industries evolve not by chance-but when someone teaches them how to think\u003c\/p\u003e\u003cp\u003eBecause real leadership does not create followers.\u003c\/p\u003e\u003cp\u003eIt creates standards that endure.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 192\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.41 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 01, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":50528925057272,"sku":"9789347311765","price":40.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5629\/7208\/files\/Oaok1ZuNu39789347311765.webp?v=1789635069","url":"https:\/\/barneysbooksellers.com\/products\/tarun-gupta-the-man-who-taught-marketing-to-the-indian-pharmaceutical-industry-paperback","provider":"Barney's Book Sellers","version":"1.0","type":"link"}