{"product_id":"the-fortune-sellers-the-big-business-of-buying-and-selling-predictions-hardcover","title":"The Fortune Sellers: The Big Business of Buying and Selling Predictions - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eWilliam a. Sherden\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eEin Klassiker jetzt neu als Broschurausgabe. Das Erstellen von Zukunftsprognosen ist ein millionenschweres Geschaft. Doch haufig entstehen Zweifel an der Zuverlassigkeit der Vorhersagen. Sherden entlarvt falsche Prophezeiungen und trennt die Tatsachen von Trugschlussen, um den Leser zu zeigen, wie man Prognosen am besten nutzt und wie man sich die \"Rosinen\" herauspickt. Eine faszinierende Lekture, mit einer Unmenge erkennbarer, offensichtlicher Tatsachen und handfester Beispiele. (12\/99)\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eAn ambitious, intelligent, and very readable guide to understanding our present and our future. --Harry Beckwith, Principal, Beckwith Advertising and Marketing and author of Selling the Invisible \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e No one can foretell the future. Or can they? There are many who purport to --and they are making a fortune. From meteorologists who give us our daily weather forecasts to investment advisers who project tomorrow's hottest stock, these and numerous other prognosticating professionals are part of a multibillion-dollar industry that's growing every day. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future. \u003cp\u003e\u003c\/p\u003e In this piercing and provocative exposÃ(c), William Sherden, a seasoned consultant and expert on business forecasting, casts an unblinking eye on the booming business of predicting the future, from its major players to the ultimate validity and value of the information they proffer. Debunking false prophecy and analyzing assertions of forecasting skill, Sherden separates fact from fallacy to show us not only how best to use the forecasts we're given, but how to select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year. \u003cp\u003e\u003c\/p\u003e The Fortune Sellers contains in-depth explorations of the seven most prevalent forecasting professions today --meteorology, economics, investments, technology assessment, demography, futurology, and organizational planning. As Sherden uncovers their historical roots and traces their track records, he deftly reveals just how accurate --or inaccurate --their predictions really are. Fascinating historical facts, scores of actual examples, and a wealth of eye-opening statistics illuminate the difference between reliable real-world information and spurious guesswork. In The Fortune Sellers, you'll discover how: \u003cbr\u003e * Anyone who is counting on a weather forecast more than a day or two in advance might just as well flip a coin\u003cbr\u003e * Economics earned its nickname --the dismal science --and why it sticks\u003cbr\u003e * Profits from prediction work on Wall Street\u003cbr\u003e * Academia, business, and the media feed our fascination with science fact and fiction and future technology\u003cbr\u003e * Futurists --predictors of societal change --use the infirm foundations of social science to predict everything from utopia to techno-totalitarianism\u003cbr\u003e * Prognosticators failed to predict many milestone events, including the stock market crash of 1929, the recession of the 1980s, and the fall of East Berlin. \u003cp\u003e\u003c\/p\u003e An intriguing and utterly fascinating exploration of the methods and the madness of today's growing number of future experts, The Fortune Sellers is not to be missed --and that's no speculation.\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003eAn ambitious, intelligent, and very readable guide to understanding our present and our future. --Harry Beckwith, Principal, Beckwith Advertising and Marketing and author of Selling the Invisible \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e No one can foretell the future. Or can they? There are many who purport to --and they are making a fortune. From meteorologists who give us our daily weather forecasts to investment advisers who project tomorrow's hottest stock, these and numerous other prognosticating professionals are part of a multibillion-dollar industry that's growing every day. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future. \u003cp\u003e\u003c\/p\u003e In this piercing and provocative exposé, William Sherden, a seasoned consultant and expert on business forecasting, casts an unblinking eye on the booming business of predicting the future, from its major players to the ultimate validity and value of the information they proffer. Debunking false prophecy and analyzing assertions of forecasting skill, Sherden separates fact from fallacy to show us not only how best to use the forecasts we're given, but how to \"select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.\" \u003cp\u003e\u003c\/p\u003e The Fortune Sellers contains in-depth explorations of the seven most prevalent forecasting professions today --meteorology, economics, investments, technology assessment, demography, futurology, and organizational planning. As Sherden uncovers their historical roots and traces their track records, he deftly reveals just how accurate --or inaccurate --their predictions really are. Fascinating historical facts, scores of actual examples, and a wealth of eye-opening statistics illuminate the difference between reliable real-world information and spurious guesswork. In The Fortune Sellers, you'll discover how: \u003cbr\u003e * Anyone who is counting on a weather forecast more than a day or two in advance might just as well flip a coin\u003cbr\u003e * Economics earned its nickname --the \"dismal science\" --and why it sticks\u003cbr\u003e * Profits from prediction work on Wall Street\u003cbr\u003e * Academia, business, and the media feed our fascination with science fact and fiction and future technology\u003cbr\u003e * Futurists --predictors of societal change --use the infirm foundations of social science to predict everything from utopia to techno-totalitarianism\u003cbr\u003e * Prognosticators failed to predict many milestone events, including the stock market crash of 1929, the recession of the 1980s, and the fall of East Berlin. \u003cp\u003e\u003c\/p\u003e An intriguing and utterly fascinating exploration of the methods and the madness of today's growing number of future \"experts,\" The Fortune Sellers is not to be missed --and that's no speculation.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eWILLIAM A. SHERDEN is a consultant to international corporations such as AT\u0026amp;T, Citicorp, and Dunn \u0026amp; Bradstreet, and offers advice on strategic planning and improvement. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. As a consultant, Sherden is a recognized expert on business forecasting, and has studied its pros and cons firsthand. He lives in Boston with his wife and two children.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.09 x 9.29 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 01, 2001\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":48792114462968,"sku":"9780471181781","price":54.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5629\/7208\/files\/ZBKpYbi_Cg9780471181781.webp?v=1780465835","url":"https:\/\/barneysbooksellers.com\/products\/the-fortune-sellers-the-big-business-of-buying-and-selling-predictions-hardcover","provider":"Barney's Book Sellers","version":"1.0","type":"link"}