A Handbook of Pharmaceutical Sales

A Handbook of Pharmaceutical Sales - Hardcover

$112.98
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A Handbook of Pharmaceutical Sales

A Handbook of Pharmaceutical Sales - Hardcover

$112.98
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by Subrata Ray (Author), Arindam Bhowmick (Author)

Pharmaceutical sales is the lifeline connecting medical innovation to patient care-yet its complexity often goes unnoticed. A Handbook of Pharmaceutical Sales by Subrata Ray and Arindam Bhowmick distills over 40 years of frontline and leadership experience into a practical, insightful guide. Covering everything from distribution networks and ethical practices to digital transformation and future trends, this handbook blends academic rigor with real-world case studies. More than a manual, it celebrates the human role of medical representatives and emphasizes integrity in a competitive market. Essential for students, professionals, and educators, it equips readers to thrive in India's evolving pharmaceutical landscape and beyond.

Number of Pages: 432
Dimensions: 0.94 x 9 x 6 IN
Publication Date: November 01, 2025

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