A New Capstone for Decision Making: New Strategic Management, Political Economy and Leadership - Paperback
A New Capstone for Decision Making: New Strategic Management, Political Economy and Leadership - Paperback
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by Juan Pablo Stegmann (Author)
A New Capstone for Decision Making: New Strategic Management, Political Economy and Leadership reimagines decision-making by unifying strategic management, political economy, and leadership into a single, practical framework. Drawing on 500+ sources and EVA-based metrics, it integrates marketing, operations, HR, and finance; links strategies to economic value creation; and highlights national and organizational intellectual capital. With experiential learning, case analyses, and tools for critical and interdisciplinary thinking, it equips students, managers, and policymakers to forecast, choose, and lead for the common good-clear, simple, and transformative.
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