Advertising For Skeptics - Paperback
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Advertising For Skeptics - Paperback
$19.40
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by Bob Hoffman (Author)
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything.
For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
Number of Pages: 180
Dimensions: 0.41 x 9 x 6 IN
Publication Date: February 08, 2020
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