Bricks and Clicks: How We Drove Sonic Into the Digital Age - Hardcover
Bricks and Clicks: How We Drove Sonic Into the Digital Age - Hardcover
Details
by Clifford Hudson (Author), Craig Miller (Author)
Beyond the hype - unlock topline growth and bottom-line efficiencies to accelerate momentum
Bricks and Clicks offers a compelling narrative about how industry veterans―Clifford Hudson and Craig Miller―transformed a nostalgic restaurant chain into a 21st-century powerhouse. Drawing on decades of brand-building success with dozens of top-tier companies, Bricks and Clicks provides:- Deep insights into Hudson and Miller's leadership journey, including the execution of innovative strategies needed to thrive during ever-changing market conditions.
- Best practices for overcoming constraints and liabilities of legacy systems and tech-debt.
- A universal framework for adapting your traditional business model for long-term sustainable growth in the digital age.
- A multi-year roadmap created in the first 90-days, including ROI milestones.
- A blueprint for operationalizing emerging tech as a competitive advantage, including Artificial Intelligence (AI).
- A Masterclass in execution and change management for large-scale projects.
This isn't just another business memoir--it's a playbook for modern leadership, packed with hard-earned lessons and actionable insights. Perfect for executives, business leaders, and entrepreneurs, this book offers actionable lessons on navigating change, building resilient enterprises, and harnessing technology, data, and AI to unlock new opportunities in the digital economy.
Author Biography
CLIFFORD HUDSON, former CEO of Sonic Drive-In, led the brand through a significant transformation into the digital era. With a focus on customer engagement and technology integration, Hudson guided Sonic to thrive in a competitive market. Now based in Oklahoma City, Hudson shares his insights through public speaking and advisory roles.
CRAIG MILLER, a business and technology strategist, has spent more than forty years shaping the future of major brands. His expertise in digital strategies, emerging technologies, and innovation helped Sonic achieve new levels of growth and operational efficiency. Miller resides on the East Coast and offers advisory and consulting services to businesses navigating change and striving for growth in the digital economy.Materials + Care
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