Competitive International Strategy: Key Implementation Issues - Paperback
Competitive International Strategy: Key Implementation Issues - Paperback
Details
by Anders Pehrsson (Editor)
Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.
Author Biography
Anders Pehrsson is a Professor in the School of Business and Economics at Linnaeus University, Sweden.
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