Contemporary Consumption Rituals: A Research Anthology - Paperback
$127.70
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Contemporary Consumption Rituals: A Research Anthology - Paperback
$127.70
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by Cele C. Otnes (Editor), Tina M. Lowrey (Editor)
An interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why & how consumers imbue goods and services with meaning during rituals.Will be of interest to consumer psych, communications, marketing & business.
Number of Pages: 358
Dimensions: 0.77 x 9.22 x 5.94 IN
Publication Date: October 01, 2003
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