Digital Advertising Evolution - Paperback
Digital Advertising Evolution - Paperback
Details
by Iain Macrury (Editor), Danae Manika (Editor)
This cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising - in practice, communication, and commercial process.
Author Biography
Iain MacRury is Professor of Media and Communication at the University of Stirling, UK.
Danae Manika is Professor of Marketing & Business Education at Brunel Business School, Brunel University London, UK.
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