Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition - Paperback
$141.07
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Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition - Paperback
$141.07
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by Jim Novo (Author)
Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.
Number of Pages: 356
Dimensions: 0.79 x 8.5 x 5.5 IN
Publication Date: June 18, 2004
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