Fashion Advertising and Public Relations: A Historical and Sociological Perspective - Paperback
Fashion Advertising and Public Relations: A Historical and Sociological Perspective - Paperback
Details
by Martina Topic-Rutherford (Author)
Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry. This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion.
Author Biography
Martina Topic-Rutherford is a behavioral sociologist and mass communication scholar. She is currently an associate professor at the University of Alabama, College of Communication and Information Sciences, Department of Advertising and PR, US.
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