Marketing Spark - Paperback
Marketing Spark - Paperback
Details
by Mark W. Evans (Author)
In a fast-moving world, entrepreneurs and brands that tell good stories win. Brands that don't tell good stories lose.
Marketing Spark is a strategic and tactical guide for entrepreneurs who want to create stories that resonate.
What you will learn:
✓Storytelling: the history and why it matters more than ever.
✓Discover: identify and develop powerful brand stories.✓People: who should be telling your stories-you, your employees, influencers, media, and bloggers.
✓Strategy: telling the right stories to the right people at the right time.
✓Tactics: how to develop and deliver stories using different channels, including case studies, services and tools.
If you're ready to capture the spotlight with better stories, you need this book
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