New Frontiers in the Internationalization of Businesses: Empirical Evidence from Indigenous Businesses in Canada - Paperback
New Frontiers in the Internationalization of Businesses: Empirical Evidence from Indigenous Businesses in Canada - Paperback
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by Fernando Angulo-Ruiz (Author)
This book highlights the impact of international expansion as a potential pathway to address the challenges of poverty and vulnerability, and provide relevant new knowledge on the factors that support successful international expansion of Indigenous businesses.
Author Biography
Fernando Angulo-Ruiz, PhD is an associate professor, department of international business, marketing, strategy & law, School of Business, MacEwan University. His research is focused on marketing capabilities, internationalization of disadvantageous firms, and marketing of higher education institutions. His research has appeared in the Journal of the Academy of Marketing Science, Journal of Business Research, International Small Business Journal, International Journal of Emerging Markets, Frontiers of Entrepreneurship Research, International Journal of Advertising, Entrepreneurship and Regional Development, among others.
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