Presentation as War: Battlefield Tactics for Pitching to the Wired Audience - Paperback

by Chuck Boyer (Author), Spotlight Creative LLC (Author), Spotlight Creative LLC (Illustrator)

You don't have to be another George Patton, Napoleon Bonaparte, Lord Nelson, or Field Marshal Montgomery to rally the troops. But you can use their tactical instincts to hone your presentation skills. This book is for team leaders, task-force point people, managers, directors and vice presidents-the people who don't usually make State of the Union addresses but who are called upon to make those bread-and-butter presentations that drive an organization forward.

Author Biography

Chuck Boyer spent 16 years at IBM, where he was manager of corporate publications and editor of the company's THINK magazine. He has written speeches for IBM, HP, Compaq, Digital, Symphony Services, MasterCard, and Arthur D. Little Consulting. He has a BS in Industrial Engineering from Penn State University, and was an officer in the U.S. Army Rangers. He is the author of "Get Your Frog Out of the Well," John Wiley India. Bill Dunne has been coaching leaders for 20 years in the private and public sectors and academia in the art and craft of making persuasive presentations. His clients are in information technology, finance, science, engineering, medicine, biotechnology, pharmaceuticals, healthcare, manufacturing, homeland security, and national defense. He holds a BS in economics, and was a proud U.S. Marine.