Product Market Strategy Workbook - Paperback

by David Fradin (Author)

One of the keys to product success is having a market strategy for the product that is clear, covers the critical subjects and is comprehensive. But where do you start? Right here!This product market strategy workbook or template gives you the tools and raises the questions needed for a good plan.It is based on my 50+ years of experience at such companies as Hewlett-Packard, Apple and Cisco and across hundreds of products and services in many different markets..This workbook is a companion to the courses and books outlined on the next pages. While many of the templates have notes from the courses and books to assist you, if you desire additional information the courses and books can be of considerable assistance.