Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach - Paperback
$89.80
Skip to product information
Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach - Paperback
$89.80
Shipping calculated at checkout.
Details
by Kendall Haven (Author)
This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach.
Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple--but hidden--story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line--and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears--and that you can control that internal, neural process. This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.Author Biography
Kendall Haven is the only internationally recognized expert in the science of story structure. His published works include 24 books from Libraries Unlimited.
Number of Pages: 184
Dimensions: 0.5 x 9.8 x 6.9 IN
Publication Date: October 14, 2014
Materials + Care
We prioritize quality in selecting the materials for our items, choosing premium fabrics and finishings that ensure durability, comfort, and timeless appeal.
Shipping + Returns
We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.