Strategic Marketing for High Technology Products: An Integrated Approach - Paperback
Strategic Marketing for High Technology Products: An Integrated Approach - Paperback
Details
by Thomas Fotiadis (Author)
This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f
Author Biography
Thomas Fotiadis is Associate Professor of Marketing and is Director of the Marketing Lab, Department of Production and Management Engineering, Democritus University of Thrace in Greece.
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