Sweeten the Pot: How to Leverage Incentives and Rebates to Drive Loyalty and Increase Profits - Paperback
Sweeten the Pot: How to Leverage Incentives and Rebates to Drive Loyalty and Increase Profits - Paperback
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by Ben Wieder (Author)
Savvy business professionals know that incentives and rebates are excellent ways to increase performance with employees, channel partners and customers. But what's the best type of program to run? Which works better, cash or merchandise? How do you maximize ROI? In this book you'll learn: Why incentives are best for behavior modification; How to identify the right offers for your audience; Which technology is appropriate for your program; Where to find the ideal prepaid card partner; Who is best suited to manage your program; And much, much more.
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