Technology Development and Marketing: With Cases & Theories - Paperback
Technology Development and Marketing: With Cases & Theories - Paperback
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by Junmo Kim (Author)
Technology development needs a market. Since technology development is from supply side, it is always crucial to pay attention to the demand side of technology. Taking this notion as an underlying assumption, this book discusses a technology development case in the realm of microelectronic packaging technology based on a real case study of a three-year consecutive research and development program conducted in Korea with expandable implications for other contexts.
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