The Attack of the Mustard Seed: Ten Sales Management Essentials - Paperback

by John Cebrowski (Author)

There are a few things - if done well - that can make you very, very successful. This applies to any profession. For any manager or business owner responsible for the 'top-line', for bringing in the revenue, ten such things are essential.

But this is not a traditional book to describe the essentials. This is a story.

The ten essentials are given memorable labels, tightly-packed with new ideas and processes, and the whole package lightly-wrapped in an enjoyable narrative to which you can easily relate. Substance dominates.

This is a how-to book. The story facilitates the how-to, role-playing execution of the essentials. The conversational delivery will put you in the same room with the story's inimitable main character, listening not only to what he does - but also to how he does it.

Beyond the ten essentials, the story's main character, Ol Bert, exhibits the personal traits of a high-performance executive. He's loaded with genuine and sensible messages woven into the dialogue, such as his spirit of teamwork, openness to ideas, high standards, and motivational skills. He is the quintessential manager - a wonderful role model.