The Projecting Brain: Why understanding more about the brain will help us thrive into the future - Paperback
$27.00
Skip to product information
The Projecting Brain: Why understanding more about the brain will help us thrive into the future - Paperback
$27.00
Shipping calculated at checkout.
Details
by James Vickers (Author)
The brain's most clever trick is not to process the world, but to place you in it.
You are not who you think you are. The adult 'you' corresponds to about 1.3-1.4 kg of protein and fat that lives in a warm, dark bony cave that has no direct contact with the external world and has very little sense of itself. The conscious perception that feels like 'you' is a manufactured product of the brain in its skull - a construction that involves sampling the external world which is then seamlessly projected into the external world to create a 'you'. Every colour, every sound, every sense of "being here" - none of it arrives from outside. It is generated, moment by moment, inside your skull, and then experienced as if it were simply out there. In The Projecting Brain, neuroscientist Professor James Vickers introduces a new theory that conscious experience is the result of the brain projecting itself into the external world. This theory has ramifications for how we interact with technology as well as for maintaining a healthy brain throughout life. 10% of net sales of The Projecting Brain will be donated to research and educational programs of the Wicking Dementia Research and Education Centre
Number of Pages: 138
Dimensions: 0.3 x 8 x 5 IN
Publication Date: July 14, 2026
Materials + Care
We prioritize quality in selecting the materials for our items, choosing premium fabrics and finishings that ensure durability, comfort, and timeless appeal.
Shipping + Returns
We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.