The Salesperson's Guide to Storytelling: Win Deals by Being More INTRIGUING, PERSUASIVE, and MEMORABLE - Paperback
The Salesperson's Guide to Storytelling: Win Deals by Being More INTRIGUING, PERSUASIVE, and MEMORABLE - Paperback
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by Robert Mattson (Author)
Every person selling a product or service is looking for an edge. That edge is storytelling. Adding great storytelling to your toolbox will make whatever you're selling more interesting, compelling, and improve differentiation. In these ten chapters you'll learn how to improve your sales meetings and materials by using full-scale stories and quick-hitting story elements.
HOW WILL IT HELP YOU SELL MORE?- Learn a repeatable process and structure to create any compelling story.
- How to immediately capture attention using INTRIGUE stories that are uniquely yours.
- Using customer stories that focus on your champion as a hero.
- How to close meetings and presentations that keep your message in front of mind of your clients after you leave the room.
- Avoiding the common traps seen in most presentation slides to create compelling visuals.
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