The Strategic Communication Imperative: For Mid- and Long-Term Issues Management - Paperback
The Strategic Communication Imperative: For Mid- and Long-Term Issues Management - Paperback
Details
by James Mahoney (Author)
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues.
Author Biography
James Mahoney is Adjunct Professor in Professional Communication in the News and Media Research Centre at the University of Canberra, Australia. He is a life fellow of the Public Relations Institute of Australia. He is the author of Strategic Communication: Campaign Planning and Public Relations Writing.
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