Voting: A Study of Opinion Formation in a Presidential Campaign - Paperback

by Bernard R. Berelson (Author), Paul F. Lazarsfeld (Author), William N. McPhee (Author)

Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.