Wheel of Fortune: Getting to the Heart of Business Strategy - Paperback

by Massimo Torinesi (Author), Bob Emiliani (Author)

Most business strategy isn't strategy - it's imitation. CEOs cycle through the same wealth-creation playbook (layoffs, mergers, buybacks, anti-competitive moves) and, when results disappoint, they employees, customers, or foreign competition.

Wheel of Fortune pulls back the curtain on the modern executive playbook and the relentless march toward monopoly that passes for "strategic thinking" in far too many boardrooms.

Drawing on social science, business history, and a forensic case study of the Boeing 737 Max disaster, the authors introduce a four-part Strategy Failure Analysis Method (SFAM) and the Strategy Acid Test stress-testing decisions before commitment. These are practical, never-before-published tools that help leaders spot fatal flaws before execution begins.

An eight-step problem-solving framework, worksheets, and chapters on imagination and creativity help readers move from analysis to practice.

Provocative, evidence-based, and essential reading for anyone tired of betting the company on an old strategy playbook.