White Pearl - Paperback
White Pearl - Paperback
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by Anchuli Felicia King (Author)
"It's just a fun ad. Now the whole world is going crazy."
In Singapore Clearday! has developed from a small startup into a leading international cosmetic brand in less than a year. But when a draft of the company's latest skin cream advert is leaked the video goes viral globally for all the wrong reasons.
YouTube views are in the thousands and keep climbing; anger is building on social media; and journalists are starting to cover the story. This is an international PR nightmare; the company cannot be seen to be racist they've got to get it taken down before America wakes up.
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