Wine Marketing and Sales, Third Edition - Hardcover
Wine Marketing and Sales, Third Edition - Hardcover
Details
by Janeen Olsen (Author), Liz Thach (Author), Paul Wagner (Author)
The bestselling wine marketing book is fully revised and updated. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and graphic design, brand strategies, demographic changes, and wine tourism. Written by three of the industry's most respected wine business professionals and educators, this book puts new and powerful tools into the hands of veteran brand managers, and the marketing knowledge within reach of the untrained winery owner.
Author Biography
Paul Wagner is an instructor for Napa Valley College and the Culinary Institute of America. He is a regular columnist for Vineyard & Winery Management magazine and contributes to Allexperts.com. Janeen Olsen is a Professor of Marketing at Sonoma State University. Liz Thach is a management and wine business professor at Sonoma State University in the Wine Business Institute. Liz has published over 90 articles and 4 wine books, including Wine: A Global Business.
Materials + Care
We prioritize quality in selecting the materials for our items, choosing premium fabrics and finishings that ensure durability, comfort, and timeless appeal.
Shipping + Returns
We strive to process and ship all orders in a timely manner, working diligently to ensure that your items are on their way to you as soon as possible.