A Primer for Integrated Marketing Communications - Paperback
$121.74
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A Primer for Integrated Marketing Communications - Paperback
$121.74
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by Philip Kitchen (Author), Patrick de Pelsmacker (Author)
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Number of Pages: 208
Dimensions: 0.41 x 9.26 x 6.22 IN
Illustrated: Yes
Publication Date: July 08, 2004
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