Export & Expand: 8 essential steps to take your business global - Paperback
Export & Expand: 8 essential steps to take your business global - Paperback
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by Rupert Sutton (Author)
Export and Expand covers the 8 essential steps in expanding your business globally. It starts by prioritising export markets; deciding which consumers, shoppers and trade customers to target; researching and contacting the right Go-to-Market partners; product development and branding; building an export team; selling and negotiation; marketing for sell-thru and creating a robust export business plan.
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