Irresponsibly Digital: How to Survive Marketing's Existential Crisis - Paperback

by Abe Kasbo (Author)

In Irresponsibly Digital: How to Survive Marketing's Existential Crisis, Abe Kasbo delivers a provocative critique of modern marketing, challenging businesses to confront the unchecked excesses and missed opportunities of today's digital-first landscape. With unflinching clarity, Kasbo exposes the hidden costs of digital marketing-wasted budgets, fragmented strategies, and the erosion of genuine customer relationships-while arguing that many businesses have blindly embraced technology without aligning it with purpose, creativity, or measurable outcomes. The book dismantles the myth that digital platforms alone guarantee success, highlighting how the obsession with social media virality, algorithm-chasing, and hyper-targeting often leads to superficial engagement and unsustainable growth. Yet Irresponsibly Digital is not just a gripe session-it's a roadmap for redemption.Kasbo identifies underutilized opportunities and offers actionable frameworks to help businesses of all sizes pivot from reactive tactics to strategic and meaningful campaigns that deliver real value. A call to arms for marketers, executives, and entrepreneurs, Irresponsibly Digital equips readers to reclaim responsibility in their strategies and build meaningful, measurable impact in an increasingly chaotic digital world. Kasbo's manifesto is essential reading for anyone ready to move beyond the hype and transform marketing from a cost center into a catalyst for authentic growth.