Marketing Strategy for the Creative and Cultural Industries - Paperback
$99.39
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Marketing Strategy for the Creative and Cultural Industries - Paperback
$99.39
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by Bonita M. Kolb (Author)
This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.
Author Biography
Bonita M. Kolb is Professor Emeritus of Business at Lycoming College, USA.
Number of Pages: 324
Dimensions: 0.7 x 9.21 x 6.14 IN
Publication Date: September 17, 2020
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