Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success - Paperback
$31.84
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Priced to Influence, Sell & Satisfy: Lessons from Behavioral Economics for Pricing Success - Paperback
$31.84
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by Utpal Dholakia (Author)
Pricing holds the key to business success. The greatest challenge in pricing is the human factor. To price effectively, customer psychology usually trumps rational microeconomic thinking.
- How did Subway turn one accidentally discovered price promotion into a multi-billion dollar success story?
- How much knowledge of prices do customers really have?
- Why do most people spend two months' salary to buy an engagement ring?
- Does Pay What You Want pricing really work?
- How can you get your customers to trade up?
- Why do Supreme t-shirts sell for $1,500 or more?
- Why do so many consumers hate Uber's surge pricing even though economists love it?
Number of Pages: 236
Dimensions: 0.54 x 9 x 6 IN
Publication Date: June 23, 2019
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