WireGrassroots Marketing - Paperback
WireGrassroots Marketing - Paperback
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by Marcie Harris Nye (Author)
Grassroots marketing, often called guerilla marketing, is defined as marketing from the ground up-starting with small groups who expand your marketing message to larger groups. It is often unconventional, nontraditional and lower cost than more common methods of marketing. WireGrassroots Marketing is a compilation of some of the best grassroots marketing being done in the Wiregrass region of Southeast Alabama, with explanations of the grassroots marketing principals being used.
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